Stowe, VT (April 16, 2019) — Wimbledon fans are able to enjoy a variety of delicious cocktails and culinary offerings this July, thanks to a collaboration between Grand Slam Tennis Tours (GSTT) and WhistlePig Rye Whiskey. WhistlePig is the No. 1 ultra-premium luxury rye whiskey distiller.1 The two Vermont-based companies will come together during Wimbledon at the GSTT Hospitality House. Tennis fans will have the chance to enjoy signature drinks while viewing the sport’s most famous event.
The Hospitality House
Located just a few steps from the All-England Club, the GSTT Hospitality House is a private event space. It serves as a social base for brunch, cocktails, parties, and meetings throughout the two weeks of Wimbledon. Most importantly, working with WhistlePig broadens the focus of the guest experience from food to let world-class cocktails hold court. In short, we’re raising the standard of Wimbledon hospitality.
A meaningful interaction of whiskey, food, tennis, and travel
WhistlePig’s mixologists designed the Centre Court cocktail experience, which showcases the brand’s limited-edition Farmstock Rye Crop 002. In addition, the house will feature neat pours of the company’s 10 and 12-year releases. Furthermore, London-based private chef Milli Taylor will create menu items featuring WhistlePig. In other words, this summer’s guests will be able to both drink and eat their rye.
“Our goal is to create a meaningful interaction of whiskey, food, tennis, and travel, all in one space. Working with WhistlePig brings a world-class product into our house. Plus, the act of learning about, tasting, and enjoying the whiskey also improves the overall experience. In short, that’s the point of what we’re doing,” explained GSTT’s Kyle Ross.
A continued partnership
The announcement follows a partnership around Grand Slam’s exhibition tournament in Stowe. During the event, it became clear that tennis fans had an appetite for whiskey. Partnering across the pond made sense as a way to connect WhistlePig with GSTT’s luxury travel audience.
The Hospitality House is accessible to GSTT travelers, invitees, and special guests throughout the fortnight of July 1st to July 14th in London. More information about the space is available here. Information about Farmstock Rye and other WhistlePig products is available at WhistlePigRye.com.
About Grand Slam Tennis Tours
The GSTT Hospitality House is operated by luxury tennis travel experts Grand Slam Tennis Tours. It is managed in collaboration with Topnotch Management, a boutique talent agency representing some of the world’s top tennis, soccer, and golf athletes. Together, they create best-in-class tourism experiences and manage exclusive tennis events around the world, including those on the ATP Challenger Tour.
Founded in 2008, WhistlePig is the premier aged rye whiskey, featuring the bold and often untapped flavor of rye. WhistlePig leads a surge of innovation in the emerging field of North American whiskey. As the most decorated rye whiskey, WhistlePig is widely viewed as the world’s finest Rye. Furthermore, WhistlePig holds the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig is also one of the leading farm-to-bottle rye whiskeys in the world. www.whistlepigrye.com
1 All rye whiskies in the U.S. sold at $75 or higher per 0.75L bottle at retail are defined as ultra-premium and luxury rye. (Source: IWSR 2016)