Oliver Cabell Wimbledon Experience

The Oliver Cabell Experience is designed to deliver an enhanced travel opportunity for our guests, providing context and perspective into our world. This year we’ve teamed up with renowned fashion company Oliver Cabell to create a special-edition Wimbledon shoe, designed in collaboration with Grand Slam Tennis Tours.

The Experience

This Wimbledon, Grand Slam Tennis Tours is hosting a private experience with Scott Gabrielson, CEO and Founder of Oliver Cabell. Since 2015, Oliver Cabell has disrupted the fashion industry through their craftsmanship and design work, combined with an industry-defying transparent pricing model. In 2018, Oliver Cabell is creating a shoe designed in collaboration with Grand Slam Tennis Tours, inspired by the Wimbledon experience. 
We consider ourselves to be craftsmen of tennis experiences. Our guests know the best when they see it, and we’re always looking to introduce you to other companies who stand behind their craft the way we do. On Thursday, July 5th, Scott Gabrielson, owner and founder of Oliver Cabell, will lead an exclusive experience, taking guests through the process of creating handcrafted footwear. 
The day will begin with brunch and a private presentation from Scott, curating a journey from the design and material selections to the manufacturing and ultimately, to Centre Court. Overall, it’s a day meant to contextualize the fashion and footwear of Wimbledon and provide a richer appreciation of the world in which we live. 

The Collaboration Sneaker


The above is a design concept. The actual limited-edition shoe will be designed exclusively for the Wimbledon Experience.

After the presentation, you will receive a pair of Oliver Cabell’s limited-edition Wimbledon sneaker. The shoe, which will be designed exclusively for the Wimbledon Experience, will be hand-made at a European factory specially chosen by Scott. It will feature a Spanish calfskin leather lining, a full-grain leather upper from Tuscany and outsoles from one of the most respected traditional Italian factories. The Oliver Cabell design team is currently developing the shoe. Once you receive your shoe, you can either wear your new shoes to Centre Court, or leave them in the Hospitality House to take home later. 

The Dinner

The OC Wimbledon Package will close with private dinner served by chef Milli Taylor, where you will be able to continue your conversation with Scott, and provide your own feedback and inspiration from a day at the All-England Club. Take a look through Milli’s Instagram feed, and get hungry. 




Details and Registration

The experience, on Thursday July 5th, includes:

  • Morning brunch and presentation from Scott Gabrielson, CEO and Founder of Oliver Cabell. 
  • A pair of the Limited Edition Wimbledon sneaker, designed in collaboration with Grand Slam Tennis Tours.  
  • Private Dinner, prepared by chef and author Milli Taylor.
    The package is available only to guests traveling on a Grand Slam Tennis Tours package; registration is limited to 20 people, and is priced at $500/per person.
    To reserve your space, call us at: (888) 910-2894, or email Will at [email protected] 
We all travel for different reasons, but at the heart of it is the desire to gain new experiences that come to reshape the way we see the world. This includes, of course, watching Roger Federer on Centre Court, but it also involves meeting fun people and learning new things. Footwear is a universal item, and yet it’s something about which most of us accept at face-value. This year at our Wimbledon Hospitality House, we’re offering you the opportunity to go home enriched. 

You can visit our Hospitality House through our packages, through ticket-only purchases, via a daily Hospitality House pass (limited per day), or as a special event guest. To learn more, email us at [email protected] or call, at +001 888-910-2894. 



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